Type(s): In house training, Toolbox training
Target group(s): Project Managers, Sellers
Trainer(s): Philip Meyers
Duration: 03:00 u
This training wants to give sellers an insight in the way of thinking of professional buyers. Sellers meet purchasers all the time, but do they really know how they reason, how they react, what their objectives are?
This is a unique opportunity to peek behind the curtain of the purchasers profession.
After this training participants will have a better understanding of the buyer’s objectives. It is not always the price!
Participants learn the purchasing language, how purchasers determine their strategy and how purchasers manager their suppliers. If you know all that, you can start playing on the purchaser’s pitch.
After this training participants will be able to set up a road map to approach their customers, including the difficult ones.
The explanation will be illustrated with several real life examples.